Founder & CEO Kate Hughes Consulting Windsor, California
Marketing performance plays a critical role in driving sustainable earnings before interest, taxes, depreciation and amortization (EBITDA) increases. Ensure a practice is the using the right strategies to maximize the impact of its marketing spend can be the key to success. Learn to assess the current marketing budget and discover actionable strategies to employ with the marketing team to generate consistent and steady returns, minimize patient acquisition costs and create more profitable patients. This session will provide significant insights to ensure a marketing strategy is aligned with financial goals to achieve long-term profitability – whether the practice has been sold, is being prepared for a future sale or the OMS wants to grow the practice to compete in the new market.
Learning Objectives:
At the conclusion of this presentation, participants should be able to:
Examine the critical connection between a marketing budget and a practice’s EBITDA.
Determine how to think like a CEO. Discover best practices to get the marketing team producing superior results in margin-enhancing ways.
Develop take-away actionable items that can implemented quickly to establish and maximize a marketing budget to surpass the practice's EBITDA targets.