Adjunct Professor of Communications Utah Valley University Lehi, Utah
Disclosure(s):
Scott S. McDonald, BA, MA: No financial relationships to disclose
Whether for purchase or start-up, the dominant trends for determining a viable OMS practice location have changed. This session will discuss demographic, psychographic, competition and referral base imperatives for evaluating a site. The size of the population, projected minimum growth and competition ratios – along with income and educational attainment – will be discussed.
Learning Objectives:
At the conclusion of this presentation, participants should be able to:
Analyze the credible sources for demographic and psychographic data.
Explain the variables of site evaluation to ensure informed business objectives.
Develop a business plan that will refer to the demographic site priorities that will apply to the practice's needs.
List the priorities for where a practice can be located for purchase or start-up that will minimize risk and maximize return for a specific practice.